PROJECT: Canon BIG Red Chair

The Canon BIG Red Chair activation was an interactive ‘fun’ experiential zone that was created for Canon to promote their NFC technology on the latest EOS digital cameras.

An integrated promotion was run in conjunction with Ted’s Camera stores in Westfield centres in NSW, VIC ad QLD where kids (or adults) could have their photo taken in the ‘Big Red Chair’.

They then received a photo memento and a discount voucher that was printed from the camera on-site using the NFC technology.

The campaign was so successful that Ted's had to offer customers vouchers to return to the stores when stock was replenished.