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MY MUSCLE CHEF
Expo Stand
THE BACKGROUND
My Muscle Chef were turning up at the Australian Health & Fitness Expo and needed the biggest and boldest stand that would be the talk of the town. They had the space, they just needed some magic from Ad-venture.
WHAT WE BUILT
We created a 15mx9m stand inspired by Muscle Beach in LA to get people talking.
Inside the space, we had a custom-wrapped food truck, product displays, claw machines, DJ booths and a hanging challenge.
The stand was built in a modular way so that it could be configured a number of different ways and it’s since visited six other expos.
© 2025 Adventure
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