top of page
RIMMEL
Activation
THE BACKGROUND
Rimmel is a brand known for big bold moves and so we upped our game by purchasing an old 1970s bus to then transform it into the ultimate makeover playground.
WHAT WE BUILT
This bus was a big brand billboard on the outside and the ultimate sampling and selfie space on the inside.
Since its inception, the bus has been to music festivals like Splendour in the Grass and Spilt Milk, as well as big high foot traffic locations in major CBDs.
© 2025 Adventure
bottom of page